Mac Howard

VP of Strategic Markets

Bio

Mac comes to Brandlive with 18 years of sales and marketing experience with a focus in the Outdoor Sports and Pet Specialty verticals. Most recently, Mac was Director of Sales at experticity.com, an online company using product education and incentive programs to build expertise and brand advocacy in both sales associates and industry professionals. Prior to Experticity, Mac held Director level roles at premium consumer product brands. Mac holds a BBA in Business Administration from Faulkner University and enjoys playing the piano as well as spending time in the outdoors with his wife and two daughters.


Something unique I bring to the table...

  • Skill - For the last 15 years I have been heavily involved in the Sporting, Outdoor and Pet Specialty markets, so I have a strong understanding of how to communicate brand and sales initiatives with disruptive technologies. Brandlive was a natural fit for me and I am excited to share the story with sales and marketing teams that want to stay ahead of the technology curve...
  • Personality - I grew up in Alabama, so my southern manner and accent is authentic! I also love to make noise on the piano, drums and guitar...


Favorite Brandlive event

TaylorMade Live SLDR. I loved this event because it was a casual interaction, but very effective in telling their story.


Favorite thing about Portland

I have a satellite office in the southeastern part of the USA, but Portland is a beautiful town and our team at the Brandlive HQ is amazing in every way...Also, what can be cooler than working in a train?


Favorite global destination

America Baby! I have traveled all over, but it is really hard to beat the experience of camping in the Alaskan Wilderness or Fishing off the Florida coast at Sanibel Island! We have a ton of cool destinations right here at home in the USA!!