NEW YORK, NY AND PORTLAND, OR — SEPTEMBER 15, 2016 — Roker Media, the first live streaming network and Brandlive, the leading interactive live video platform announced a new partnership today to combine expertise in multi-platform live streaming video for brands and their customers. This announcement comes in preparation for the Brandlive Summit, September 21-22, where Roker Media will join other Brandlive featured speakers that are utilizing interactive live video for marketing, training and e-commerce to share and discuss best practices. Jon Burk, Roker Media’s Director of Content and Digital Strategy, will keynote and discuss why they are excited to work with the Brandlive platform to keep Roker Media at the forefront of live streaming programming.
"Both Roker Media and Brandlive understand the authenticity of the live streaming video experience. This is a unique category in-between traditional TV and social media - an important place for brands to be," said Ronald C. Pruett, Jr., Co-Founder of Roker Media and Chief Advisor to Al Roker Entertainment. “We will use and recommend Brandlive’s livestreaming platform as part of our offerings for big brands to fully leverage the interactive, personalized experience of live streaming video.”
Brandlive has an enterprise-level interactive live video platform and Roker Media, and its collaborative livestream tech group @RokerLabs launched in 2015, uses real time data to create compelling stories, commerce and branded-entertainment experiences native to live streaming platforms YouNow, Periscope, Facebook Live and YouTube.
“We applaud Roker Media’s commitment to producing high quality live streaming,” said Fritz Brumder, CEO and co-founder of Brandlive. “We are seeing interest spiking from brands and retailers as live video is becoming a vital part of the marketing mix. The best brands are using live video on their own channels as well as in social channels and this partnership enables our platform to come together with Roker Media’s expertise in creating compelling programming.”
About Brandlive, Inc.
Brandlive provides a multi-channel live video platform that includes audience interaction plus robust merchandising and e-commerce integration. Brandlive is used by top brands and retailers to conduct live interactive online product training, marketing and e-commerce events. The platform enables brands to connect their best product experts directly to global online audiences, who can then interact with those experts. Customers such as GoPro, Levi Strauss, adidas, REI, Pottery Barn and Rockwell Tools use this solution to launch products, increase e-commerce sales, create innovative live marketing programs and conduct more cost-effective training. Brandlive, Inc., is based in Portland, Oregon, and can be found at http://www.yourbrandlive.com.
About Roker Media
Based in New York City, Roker Media is the first Live Streaming Network (LSN) and lives at the intersection of brands, influencers, and audiences. Using real time data, we create compelling stories, commerce and branded-entertainment experiences native to live streaming platforms YouNow, Periscope, Facebook Live, and YouTube. Visit us at http://rokermedia.live or follow us @RKRMedia.