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Many brand marketers are testing the waters of live streaming video. Here are some key marketing ideas to consider when thinking about live video for your own marketing purposes.
Brandlive premiered the Alchemy Club web series with a documentary on the explosive growth of Hydro Flask.
Lifestyle publication Robb Report is delving into readers’ passion points with the introduction of an online broadcast series presented in real time via Brandlive.
Brandlive and Outdoor Industry Association to Stream Live Events and Education from Outdoor Retailer Summer Market
"Brandlive is the logical choice for our live streaming video, not only because of the unique feature set of their platform. It’s easy to register and almost be at the event.”
Consumer product brands and retailers are incorporating live streaming videos into their businesses in ways that span the entire go-to-market process.
Live video is a growing low-cost medium for brands to engage with consumers. With high potential payoff and a low bar to entry, experts say it’s worth a try.
Video marketing startup Brandlive said Friday it has raised $3.2 million in an investment round led by Stephen Marsh, the founder and chief executive of Portland digital archivist Smarsh. He's the latest Oregon entrepreneur to put some of his own capital back into the regional startup scene.
Portland-based startup Brandlive just raised a $3.2 million funding round to help fuel growth of its e-commerce live video streaming platform. Archivist Capital — a firm founded by Portland software executive Stephen Marsh — led the round, which also included participation from existing investors like Oregon Angel Fund. Total funding to date for the 6-year-old company is $4.8 million.
Online live video platform Brandlive secured $3.2 million from investors to bolster its marketing and sales efforts as the company moves into three new customer markets.
Brandlive, the leading web-based platform for enterprise-class branded live video, announced a partnership with Outtech, Inc., one of the outdoor industry's leaders in sales and marketing with a portfolio of category-leading brands.
According to a research report by Brandlive, nearly 80% of U.S. retail executives stated that producing live streaming video events helps them create more authentic interaction with audiences. Now reports suggest that Google is jumping on board.
Digital video can be effective for advertising as well as marketing. Nearly eight in 10 US retail executives say producing live streaming video events helps them create more authentic interaction with audiences, according to January 2016 research from Brandlive.
Live streaming video is growing in popularity. Is this a trend that’s bound to be a staple in future digital marketing strategies?
Find out why brands like GoPro, Doritos and Target are experimenting with live video messaging.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies, per a report from Brandlive.
A number of innovative consumer product brands and retailers see live streaming as the next potentially important digital communication channel.
A new survey by Brandlive, Inc. aims to set an industry benchmark for live video content.
Livestreaming is becoming a popular tool for brands. Livestreaming marketing vendor Brandlive surveyed 200 executives from retail and consumer goods brands and found 44 percent of their businesses ran a livestreaming event last year.
Social livestreaming really went mainstream in 2015. Brandlive, an interactive livestreaming software company, interviewed 200 executives from consumer product and retail brands to understand how they plan to integrate livestreaming into their business strategies.
This year is going to be a big one for live video streaming as part of the marketing mix. That information comes from a report just released by Brandlive, a cloud-based live video platform. Brandlive surveyed over 200 executives this winter, and found they were extremely positive about the power of live video.
Live-streaming video provides a way to interact with consumers in real time and use that data to fuel other types of media campaigns.
Ace Hardware uses Brandlive's live interactive video platform to educate personnel at more than 4,800 Ace stores across dozens of countries.
Internet companies are usually happy to solve one problem with their first product. Brandlive has solved three, offering live interactive video software for brands.
With Brandlive, Go Rhino can explain its complicated products to large groups of sales reps and collect their contact information.
Go Rhino markets their products using Brandlive, an Internet-based, interactive video platform designed for marketing, training and e-commerce.
PR is a fast-paced industry where it is easy to fall behind the curve. Live video may still be in its early adoption phase by brands and retailers, but for how long?
Seattle and San Francisco may get all the attention when it comes to West Coast startup hubs, but the entrepreneurial activity in Portland has ramped up quite a bit in the last several years.
Brandlive has announced the general availability of its Advanced Social Integration module. The new module enables brands to combine live streaming video and product merchandising with interactions on Facebook, Twitter and Instagram.
Brandlive says the new Advanced Social Integration tool allows brands like Cake Boss to more easily fold video events onto Facebook, Twitter and Instagram.
Brandlive is one of three companies nominated by the Technology Association of Oregon for their 2015 Emerging Technology Company of the Year award.
Social media platforms such as Facebook, Instagram and Pinterest are slowly moving toward the concept of eCommerce integration. Savvy brands have already found creative work-arounds that make it possible to hack social media sites to fuel their growth campaigns. With tools such as Brandlive, you can take advantage of the opportunity to leverage the power of video and your social media accounts.
To make a direct connection to anglers, the company started “Loon Live,” a series of online broadcasts run through Portland, Ore.-based Brandlive, a product communication platform that displays video, links to social networks and offers a direct-to-consumer sales channel. Marketing the video sessions to fishing enthusiasts via its website, Facebook, Instagram, Twitter and email blasts, the company offered expert sessions each week that covered a variety of tips and skills with a focus on Loon Outdoors’ fly-tying products.
Each year around this time, STORES magazine highlights the industry’s top “ideas worth stealing.” The crop for 2015 largely focuses on innovative ways to meet highly personalized consumer demands. From merging the store and e-commerces experiences to delivering on-the-spot goods and services, these retailers are helping redefine the art of buying and selling.
Consumers spend an average of 79 days gathering information before making a major purchase, according to GE Capital Retail Bank’s Major Purchase Shopper Study. To ensure shoppers are making the right decision, major purchase brands and retailers are encouraged to provide a plethora of tools and resources online, honing in on the features, capabilities and benefits of their products. MasterCraft boats found the answer with Brandlive.
Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season. That is why some innovative retailers are now turning to live interactive online video broadcasts to finally bridge this gap between these sales channels.
The shopping season has begun, and retailers are clamoring to entice consumers to purchase their wares over the competition. Luckily there are tools retailers can use that enable purchases via social media posts and boost conversion rates at a fraction of the cost.
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.
From the outside, the enormous building at 629 Grove Street in Jersey City could be any old warehouse. Surrounded by loading docks and with few windows, it barely stands out among its industrial neighbors. Yet when you walk through its doors and the sweet smell of baking cakes fills you up until you can almost taste the buttercream frosting, you suddenly realize exactly where you are.
Working with Brandlive, on October 22 TLC’s Cake Boss will host an interactive live streamed broadcast featuring Buddy Valastro who will answer viewer questions, offer holiday baking tips and give away prizes. The broadcast, Holiday Baking Live with Cake Boss, will be live streamed from the Cake Boss baking facility in New Jersey. Valastro will be joined by his daughter, Sofia, and Gabrielle Parisi from Carlo’s Bakery.
Buddy Valastro, star of TLC's hit TV series, Cake Boss, teams up with his talented 11-year old daughter, Sofia Valastro, and Carlo's Bakery lead decorator, Gabrielle Parisi, in co-hosting Holiday Baking Live with Cake Boss™, an interactive baking demonstration that will be broadcasted live from Buddy's expansive Cake Boss baking facility in Lackawanna, New Jersey.
Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers.
Portland startup Brandlive has always listened closely to its customers and now the young company is taking that practice to a new level. The company — which helps brands integrate live video with social media streams — created a formal customer advisory board and last week held its first of what will become annual meetings.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers.
Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.
New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe.
For decades, traditional advertising tools like print advertisements and product brochures dominated the way outdoor brands delivered their messages to consumers. Today, still photographs of products and the environments they are best suited for are being replaced with video.
What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store.
Noting that his company’s streaming video services require a lot of bandwidth, Fritz Bumder, CEO of Portland-based company Brandlive Inc. said he is “banking on high-speed Internet access” to decrease transmission latency and increase data speed.
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
As it vies with other boat manufacturers for the attention of its independent retail dealers, MasterCraft finds it helps to reach out to them via video and live chat.
Any startup CEO in town will tell you the same thing: It’s hard to find talent.
One of the primary advantages of home shopping over other forms of direct response television is its sense of immediacy.
Rockwell has a long history of successfully selling its power tools through direct response television ads and home shopping networks.
It says something when a company gets the check from investors and the “favorite” vote from the audience.
The annual OEN Angel Oregon competition was held yesterday. A bunch of promising companies pitched to the crowd. But when the dust settled, it was one of the tech companies that walked away the winner, Brandlive.
Brandlive won a $260,000 angel investment prize, and was the audience’s favorite among “Launch Stage” companies that presented today.
When it comes to engaging in personalized consumer interactions, many online retailers can feel as lost as a hiker without a compass.
It’s like being able to walk into a shop in your PJs: Your BrandLive brings brick and mortar retail experiences to the Web
Fresh off a recent stint with the Portland Seed Fund, Your BrandLive has announced the release of the “first live video social commerce platform to create flash sales for leading online retailers.”
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online?
Sometimes the idea of watching home shopping channels seems to be the kind of ordeal a creative judge would impose instead of straight jail time, but there’s no doubt the genre is a hit with some consumers and merchandisers, high-‐end and way below that.
Shopping has increasingly become an online experience, including the way in which retailers interact with consumers.
Portland-based startup Your Brandlive formally launched today, announcing a new video social commerce platform designed to help make the retailer-customer relationship more personal.
The Portland Seed Fund announced its third class of startups tonight, choosing seven Portland companies and one from Iceland to receive $25,000 apiece in seed investment to help them get started.