Former Executive at Advocate-Powered Chat Leader Needle Joins Brandlive Management Team
PORTLAND, OR--(Marketwired - Apr 1, 2014) - Brandlive, a real-time online video platform for major brand retailers to showcase products and spark sales, today announced the appointment of Andrew Bown as its Vice President of Sales. Bown previously held leadership roles at Needle and Experticity.
"Brandlive's platform takes advocate-powered chat to the next level by seamlessly adding live video and instant commerce in a single solution," said Bown. "I'm looking forward to using my customer advocacy background to help brands engage with their consumers in a way that increases conversions and represents their personality."
Prior to Brandlive, Bown led new business development for Needle, an advocate-powered chat company. He was responsible for developing Needle's sales strategies and supporting development of strategic partnerships.
Before Needle, Bown successfully directed sales for 3point5.com (now Experticity), an online company using product education and incentive programs to build expertise and brand advocacy for sales associates and industry professionals. He also brings experience in the outdoor space, a key vertical market for Brandlive, having successfully led the sales team for Beretta and serving as marketing director for Sports, Inc.
"Having a seasoned leader with such deep advocacy and customer engagement expertise like Andrew will prove instrumental to Brandlive's success," said Brandlive CEO Fritz Brumder. "As our platform scales, providing the only product to combine live video, social interaction and instant commerce, expect to see more brands utilize Brandlive to provide customers with immediate and authentic product information that represents their personality."
Brandlive has also announced additions to their executive team. These help to ensure the company continues to deliver a superior experience to their rapidly growing customer base.
Mac Howard has been named Vice President of Strategic Markets. In this role, Mac will lead the sales team for hunt/fish, farm/ranch and pet specialty markets.
Ashley Rambo has been named Customer Success Manager and will lead all account management and support functions.
Brandlive is an enterprise platform embraced by major brands to conduct real-time, interactive online demonstrations, training and commerce for physical products and services. This unique platform enables brands to scale their best salespeople and experts to a vast social media audience. Clients such as GoPro, eBay, Rockwell Tools, Adidas and Nautilus use this turnkey solution to increase sales, create smarter marketing programs and conduct better training. Brandlive is based in Portland, Oregon and can be found at www.yourbrandlive.com