- 1,312 live audience members
- 1,019 clicks to either purchase clubs or schedule a demo at a local golf shop
- 908 viewer comments
Year Founded: 1979
Signature Product: Golf Products
TaylorMade uses the Brandlive platform to launch new products direct to consumers and to train their sales team on product updates.
Consumer Launch: SLDR S Driver Launch
TaylorMade’s first Brandlive event introduced the all-new SLDR S family of metalwoods to consumers. To communicate in a more authentic way, TaylorMade decided to broadcast live from their Tour Truck at the HP Byron Nelson Championship PGA Tour event in Irving, Texas instead of from an expensive studio. Hosting the event on-camera were two TaylorMade employees – the Vice President of Product Creation and a sales manager. The sales manager brought flair to the conversation, while the head of product creation told the product story and provided in-depth technical details about the products. Together the duo balanced each other to create an entertaining and informative experience.
As a result of the event, out of 1,312 live audience members, TaylorMade received 1,019 clicks to either purchase clubs or schedule a demo at a local golf shop. Viewers were engaged for an average of 17 minutes and submitted 908 comments and questions during the event.
Sales Team Training
TaylorMade uses Brandlive to connect with their nationwide sales team to learn about new products, using the interactive format to have a dialog between sales reps and to gather feedback on product development. When demonstrating the new features on the Spider series of putters, a roundtable of product developers engaged their sales network in a relaxed, social setting. By engaging directly with the product developers, Sales reps were able to see the technical updates and learn why changes were made, resulting in more effective training. As a one-to-many platform, all dealers across the country received the same messaging at the same time from a single product expert hosting the Brandlive event, so product information can be relayed from dealership to dealership with consistency.