- 329% increase in product clicks
- 945% increase in registrations
- 3,819% increase in commenters
- 4,717% increase in comments
The company’s success largely hinges on its ability to artfully and consistently curate its brand. With the Brandlive platform, they’ve been able to extend their reach even further—right into the comfort of their customers’ homes.
PRODUCT EXPERTS SET THE STAGE
Pottery Barn engages with customers using the mix of interaction components unique to Brandlive: live video, social interaction and e-commerce features. Their first events focused on ideas for holiday decorating, entertaining, gifting and cocktails. During the Brandlive-based events, Pottery Barn experts and guest designers shared ways to adorn the home, showcasing Pottery Barn products that viewers could click to buy right next to the video—everything from garlands and candles to barware and bathrobes. Members of the audience submitted questions and comments via live chat and Twitter, which the designers could then respond to during he live video feed. In some sessions, Twitter commenters were entered in a drawing for a $250 gift card. Expert mixologists were on hand to walk viewers through creating festive cocktails using Pottery Barn shakers and glasses.
Customers could even print recipes right from the same web page the video was on.
Pottery Barn has created a new middle-ground consumer touchpoint between their physical stores and their online store, bringing key benefits of both to the experience. With each event, the company saw its number of registrations, comments and product clicks increase dramatically. Pottery Barn succeeded in making viewers feel like they had one-on-one time with the company’s designers. The comments revealed that the audiences were engaged and excited about future broadcasts.
REAL LIVE AUDIENCE INTERACTION