Year Founded: 2005
Signature Product: Ultra light mountain gear.
Kuiu develops ultralight technical mountain hunting clothing and gear, committed to using the finest materials and building a superior product. For the launch of their new backpack, the ULTRA pack, Kuiu used Brandlive to reach out to both dedicated fans and new customers.
A STRONG FOLLOWING
Undoubtedly, a key to Kuiu’s success is their ability to gather a large percentage of their email list and social followers for their events. Kuiu does this by tapping into their dedicated fan base and placing an emphasis on reach and awareness with CTA’s across mediums. Their email newsletter and blog are their largest source of referrals, accounting for over half of the registrants. Their events pique the interest of both new and existing customers too - of unique viewers during the Ultra Pack event, 59% were returning visitors and 41% new visitors.
LAUNCH DEMONSTRATION HIGHLIGHTS PRODUCT DIFFERENTION
Launching three new packs with different sizes and dimensions means demonstrating the difference in pricing structure between products. Using live video to explain the technical differences in the new backpacks, Kuiu is able to show consumers the value in investing in the premium packs - of the three packs offered, the highest priced was the majority of those sold.