- 13,794 clicks on the Enter Now/Buy Now button
- 1,068 customer comments
- 14,000+ campaign exposure
Year Founded: 1971
Signature Product: The name synonymous with slow cooking.
Crock-Pot Cuisine Launch
For the first time ever, Crock-Pot released a series of food products to complement their existing product line of slow-cookers. The ready-made meals are targeted to appeal to busy parents, working professionals, and students who don’t have time to prepare elaborate recipes but want the quality of a home-cooked meal. Using Brandlive, Crock-Pot launched the product and garnered mass appeal and interest for their target market - those who don’t want to eat unhealthy fast food meals but want something conveniently prepared at home. Crock-Pot also generated valuable instant product feedback. Initially, consumers were worried about the nutritional aspect; but Crock-Pot was able to emphasize their selection of premium, natural ingredients and market the product as a wholesome alternative to eating out. By building awareness for the new offerings, they were also able to reach those initially interested in the slow-cooker itself and expose that audience to a new product line.