Crock-Pot

As a name that has become synonymous with slow cooking, Crock-Pot understands the value of engaging with past customers while introducing new customers to their product. By creating a community surrounding their flagship product, they have hosted product demonstration events that rally their consumer base and keep their products top of mind. During Crock-Pot's Smart-Cook Technology Event, they had:
  • 13,794 clicks on the Enter Now/Buy Now button
  • 1,068 customer comments
  • 14,000+ campaign exposure
Brandlive is a simple tool that allows us to easily interact with a lot of customers at one time. The results have been very impressive.
Brandon LaBarDigital Marketing Manager
Headquarters: Kansas City, Missouri
Year Founded: 1971
Signature Product: The name synonymous with slow cooking.
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Crock-Pot Cuisine

Crock-Pot launched their first ever food line on Brandlive.

Crock-Pot Cuisine

Crock-Pot Cuisine Launch

For the first time ever, Crock-Pot released a series of food products to complement their existing product line of slow-cookers. The ready-made meals are targeted to appeal to busy parents, working professionals, and students who don’t have time to prepare elaborate recipes but want the quality of a home-cooked meal. Using Brandlive, Crock-Pot launched the product and garnered mass appeal and interest for their target market - those who don’t want to eat unhealthy fast food meals but want something conveniently prepared at home. Crock-Pot also generated valuable instant product feedback. Initially, consumers were worried about the nutritional aspect; but Crock-Pot was able to emphasize their selection of premium, natural ingredients and market the product as a wholesome alternative to eating out. By building awareness for the new offerings, they were also able to reach those initially interested in the slow-cooker itself and expose that audience to a new product line.