Real-World Examples of Live Streaming Video Marketing Done Right
Note: This is Part 2 of a 2-part blog series featuring video marketing tips and successful live interactive video events that were streamed by Brandlive customers.
In Part 1 of this series we discussed live streaming video examples from Sierra Designs, Zaycon Fresh Foods, Loon Outdoors, and Ball Canning. Here are some additional examples of custom-branded live interactive video events.
Answer customer questions in real time
Live video events allow customers to interact with hosts by asking questions and getting real-time answers, either through text or live on video. KUIU did this well during their ULTRA Star 1P Tent & Mountain Star 2P Tent live video event.
Catering to backpacking hunters who take their adventures deep into the outdoors, KUIU knows that their customers have questions when selecting gear for their trips. Putting a product expert live on camera allows KUIU to engage with many customers in the digital realm and answer their questions, effectively bridging the omni-channel gap.
Launch a product live on video and show it in your retail stores
A product launch can determine the success or failure of a product. Why not create an online event using live streaming video to boost the effectiveness of any launch and reach more audiences? That’s exactly what New Balance does. They launched their 880V4 running shoe in a red-carpet themed event, broadcast using live streaming video and shown in specialty retail stores around the country and to online viewers.
New digital tools make it easier than ever to reach bigger audiences, and product launches are the perfect opportunity to take advantage of live interactive video. With Brandlive, New Balance was able to share detailed product information about their new shoe line, answer questions, and help customers locate stores to make a purchase.
Co-host a live video event with a strategic partner
GoPro is known for making HD action cameras that help customers capture their greatest adventures. REI outfits adventure-seekers with clothing and equipment. It makes sense that these two brands would partner on live streaming video events.
For the GoPro HERO4 Launch Event, REI and GoPro broadcast live from REI’s Seattle flagship store to showcase the new HERO4 camera, review other accessories for capturing outdoor adventures, share GoPro resources and answer fan questions. Together, they were able to expand their audiences and help build each other’s brands.
All of these companies have embraced live interactive video, and they’re experiencing deep customer engagement as a result. They have bridged the omni-channel gap between physical and online stores by being available to customers in real time on video.