I'm sure you’ve heard by now that Snickers will be doing a live ad during the Super Bowl this year, starring Adam Driver (and a horse). Pretty ambitious, right? As a matter of fact, this isn’t the first time live marketing has occurred during the Super Bowl, and given the momentum of live video these days, it’s almost surprising that more brands aren’t going live this Sunday.
Check out Brandlive CEO Fritz Brumder’s thoughts on real time marketing (including the real reason he thinks Snickers is going live!), today in AdExchanger.
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