Tips, Insights, and Brandlive News

Brandlive's September Customer of the Month

by Chris Dalton | 10.03.14

We’re excited to announce the Customer of the Month for September is Chris Rickert from REI!

Chris is the Program Coordinator for REI’s Outdoor School, and conducts outdoor training programs and outreach for both internal and external audiences. Chris began working with the Outdoor School in July, and has enthusiastically embraced Brandlive as an important component of delivering instructional content.

REI is one of our longest standing customers and utilizes Brandlive for multiple channels. REI’s Outdoor School is a program dedicated to conducting community workshops and classes. With Brandlive, Chris has extended the reach of the Outdoor School and has conducted weekly live events for regional sales associates to enhance product knowledge.
Chris has taken a proactive approach with Brandlive and enthusiastically conducts engaging training events, with each seminar containing creative, unique content. Rather than focus simply on the products, events are centered on fun topics that compliment product education. Events demonstrating products with topics like “Zombie Preparedness” and “The Ultimate Cup of Camp Coffee” are fun ways to educate sales associates remotely.

Chris leverages Brandlive’s customization options by making each individual live event a unique experience that’s filled with interesting content, compelling visuals, and detailed information to ensure that sales associates have access to all of the product knowledge they need, while delivering the message with an interactive, engaging format.

“Utilizing Brandlive as a training platform for our programs really has allowed us to take the training and interaction to another level. The ability to pull all of our instructional content together into one location while also delivering “live” interaction with our trainers in a truly virtual environment has increased our ability to communicate and set expectations with our team across the country. This year we have just scratched the surface in what we can do and are looking forward to more innovation and excitement in 2015 and beyond with Brandlive.”

- Chris Rickert, Program Coordinator, REI

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