Live video is fast becoming part of the daily digital experience. As live video matures (and to continue to see the impressive engagement metrics), the category needs to evolve beyond the experimental phase into high quality programming.
We are now seeing live streaming technology platforms and programming expertise come together, like the recent moves Twitter has made in partnering with the NFL and Cheddar.
Brandlive and Roker Media are also partnering to combine the leading multi-channel live video platform with astute programming, which will bring new engagement potential to brands and retailers.
We are both excited to fuse our complementary sets of expertise. Stay tuned to see where this partnership can go.
Learn more in today’s press release: Roker Media and Brandlive Announce Live Video Partnership.