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I Got 99 Problems But a Pitch Ain't One

by Chris Dalton | 07.17.13

99 Problems But a Pitch Ain't OneBack in ye olde sales days, a marketer would set up a booth and sell his product to passerby. A table selling vitamin supplements in a grocery store might sell a few units per hour. There’s nothing inherently wrong with this approach; it’s classic for a reason.

It works because customers like human interaction. A sales associate receives instant feedback on what sells and what doesn’t. The product can be demonstrated and explained in greater detail than what a label shows.

However, there are a lot of reasons this approach falls short of the sales potentials that exist today in a mass market. First, there’s a bottleneck with the table method – only so many people will walk by that sales booth, and there’s only so much room for the people that stop in curiousity. It’s also difficult to generate an impactful event when it’s on the fly, and on the other hand, challenging to create the buzz your event deserves. If you do manage to gather a large audience, it’s difficult to engage with everyone personally and address their questions.  

There are a lot of challenges involved in selling a product. But now, a pitch ain’t one.

Brandlive’s platform elevates this human approach on a vastly larger scale, allowing companies to market their product to thousands of live viewers, giving them the ability to respond to customer inquiries, show the product in greater detail, and alleviate any potential concerns for the consumer.

This interaction creates so many opportunities to broaden your customer base. Back to the vitamin supplement example – how many more customers would you have if you could answer their questions about the health benefits – customers who would otherwise walk past your product if it were just sitting on the shelf? How many innumerable customers scroll past the jacket on your website, unsure if it fits slim or roomy?

There are many issues that can arise in the sales process, and even running a business as a whole. There are possible product delays, supply chain problems, maybe the CEO got a DUI. One problem you shouldn’t have to deal with, though – one that is an absolute deal breaker for any company – is your ability to communicate your product to your customer.

Without direct interaction between the business and consumer, the product and the company are as forgettable as the rest.




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