GoPro has gone from selling its first camera in 2004 to becoming the fastest growing camera company in the U.S. Employing state-of-the-art wearable technology means that the company needs a method to keep every salesperson up to date on its evolving products. Using internal video communication has been the ideal solution to GoPro’s product training needs.
- Using dynamic training events, GoPro has seen upwards of a 400% increase in sell-through from stores that participate in the training program.
- 83% of participants say this style of training is fun, helpful, and they want to do more.
GoPro is constantly pushing technology innovation boundaries to enhance a customer’s experience. We needed a first-of-its kind interactive platform to help retailers worldwide experience and share-first hand product knowledge with their customer. Our products connect people together and Brandlive helps us to communicate that vision in a simple and cost-effective manner to lots of enthusiasts.
Nick Staggesenior global training manager
Levi’s is one of the strongest brands in the world, and have been successful largely because they are highly skilled at integrating internationally based staff. They have found that using Brandlive for global corporate meetings makes it easier to include remote staff members in the discussion. Using Brandlive helps to further this objective by creating a virtual meeting room for company wide presentations.
Our merchandise presentations on Brandlive are the best meetings we have ever had at Levi's.
Christine Nyman Retail Operations Manager
Sierra Designs uses the Brandlive platform to engage with their customers and tell their brand and product stories. They have essentially reinvented thinking about traditional outdoor gear and apparel. Brandlive allows them to talk about the theory behind their products, give access to Michael Glavin (VP of Brand), and interact directly with customers. By providing in-depth demonstrations and product information, they are arming their customers with enough information for them to make an educated purchase. Because of this, they consistently see 200%-300% revenue gains as a direct result of their broadcasts.
We have consistently seen revenue gains of 200% - 300% on the day of the event and the following day, and the customer engagement has been very positive. The event participants are psyched to see the new gear and enjoy having their questions answered directly by the brand team.
Cory BarnesDigital Marketing Manager, American Rec/Sierra Designs
Rockwell tools has long used television to market and sell its line of tools through infomercials and home shopping networks. Without interactivity, though, Rockwell couldn’t connect with its audience. They came to Brandlive in search of an innovative platform that would make their sales social.
- With Rockwell's first event, they gathered:
- 1,110 unique viewers
- 1,000 questions and comments
- 120 unique orders online and by phone
Many customers wanted to see it for themselves. We wanted to show the customers how these blades and tools fit and then demonstrate them in a real-world application. We also wanted to provide customers with a discount. We could do all this through Brandlive.
Lauren GomezMarketing Manager
Gerber has used Brandlive to launch their product line featuring Bear Grylls, building a website around the product launch and integrating Brandlive into their promotion strategy. They’ve also used the platform to engage their social media following - one of their largest Facebook responses ever was a callout to watch Outdoor Live on Brandlive.
Brandlive has allowed Gerber Gear to provide new product training to more sales reps, store associates, and even consumers, in one fell swoop, than ever possible before.
John RobbinsDigital Marketing Manager
Seasonal and holiday events offer the opportunity to entice your audience with flash sales and promotions. On Cyber Monday, FoodSaver created a live online shopping experience and integrated e-commerce to attract consumers with a time-sensitive event. They integrated the experience onto their Facebook page to enable their social media following.
- During Foodsaver's Flash Sale, they had:
- 2198 live viewers
- 20.75% conversion rate
Brandlive has created a lot of excitement among the Jarden Consumer Solution Brands. First we saw success with FoodSaver on Cyber Monday and that case study has motivated us to incorporate Brandlive into the marketing strategy for Crock-Pot and Margaritaville as well as sister Jarden brands.
Brandon LaBarDigital Marketing Manager
Mastercraft, the leading manufacturer of performance boats, uses Brandlive in an all-encompassing manner for training, marketing, and commerce events targeted towards boat dealers across the country and motivated buyers seeking more information on their product lines.
Brandlive fits into our strategy so well because everything we do is visual. It’s very difficult to present a product or a service bulletin with PowerPoint or screen share type technology. The visual ‘this is what this boat looks like, this is how it functions’ is crucial for our business because everything we do is about people being able to educate themselves and learn about the product.
Jason BoertjeDirector of Marketing, Mastercraft
Marmot is a globally distributed brand of high-performance clothing and equipment and needed a way to communicate between a large network of distributors. Always seeking new options to engage consumers with the key retailers that carry Marmot inventory, the company found Brandlive to be a new way to use live video that provides a turnkey marketing event.
Video has always been really important to Marmot and our retailers. Brandlive provided the opportunity to help our large customers leverage their co-op marketing programs to present a really amazing and rich interactive brand experience. We didn’t really see anything like it in the market and realized that it was a new and interesting way to engage folks.
Andy MeyerMarketing Manager
As a name that has become synonymous with slow cooking, Crock-Pot understands the value of engaging with past customers while introducing new customers to their product. By creating a community surrounding their flagship product, they have hosted product demonstration events that rally their consumer base and keeps their products top of mind.
- During Crock-Pot's Smart-Cook Technology Event, they had:
- 13,794 Clicks on the Enter Now/Buy Now button
- 1,068 customer comments
- 14,000+ campaign exposure
Brandlive is a simple tool that allows us to easily interact with a lot of customers at one time. The results have been very impressive.
Brandon LaBarDigital Marketing Manager
Ball® brand Canning Supplies
A hallowed American institution manufacturing canning goods since 1880, the Ball brand has stayed relevant by adapting to new technology. Jarden Home Brands has used the platform for both internal and public communications: to promote new products, for a national promotion during the fall harvest season, and on Cyber Monday as a seasonal event.
- 89% of Brandlive shoppers said they would recommend Brandlive to others
- 70% of consumers say they are more likely or highly likely to purchase after interacting with a brand on Brandlive
- 68% of Brandlive participants sign up to be notified of events in the future
We are focused on continuing to use the Brandlive platform as a tool to help drive awareness and product education, which is a huge opportunity for us. Without fail after every single event, people are gushing with enthusiasm and appreciation that we have taken the time to personally reach out to them.
Steve HungsbergSenior Brand Manager, Fresh Preserving
Nordica was the first company to use Brandlive. As a manufacturer of ski products who has a fragmented retail base, they needed a solution to communicate their technical product evenly to different stores. As product experts, they need to convey detailed information to sales associates, and have found Brandlive to be a cost-effective and simple method for nationwide training.
- On a typical session, Nordica has 100 retailer viewers spread across 46 states nationwide.
Brandlive helps us make sure that shop employees, reps and coaches all get the same, accurate information about our products at the same time.
Tyler KippMarketing Manager
Selling a very technical product with a lot of competition can leave companies scrambling to gain recognition. Korkers, a manufacturer of outdoor footwear, took advantage of the benefits of educating sales associates at retail stores and training them on the advantages of their footwear. A higher level of knowledge has helped with sell through while saving money on training costs.
Brandlive has been an extremely valuable tool for us over the past few years. We use the platform in a variety of ways, but mostly as a communication tool to help train retail staff members all over the world. Brandlive enables us to broadcast information in an entertaining fashion at an extremely affordable cost. The technology continues to evolve and improve and we are excited to use the Brandlive platform in creative new ways moving forward.
Saga Outerwear is a company that sells active apparel and gear. As a company that uses social media heavily to engage with their youthful demographic, they came to Brandlive as a way to complement their existing social media strategy and use it as a centralized platform to connect its other media outlets.
The ease of use with the Brandlive platform allows us to focus on our message and audience without worrying about the technology behind the events.
Jordan HarperChief Marketing Officer
Kuiu develops ultralight technical mountain hunting clothing and gear, committed to using the finest materials and building a superior product. For the launch of their new backpack, the ULTRA pack, Kuiu used Brandlive to reach out to both dedicated fans and new customers.
Working with Brandlive allowed us to use their excellent turnkey platform; we didn’t have to waste time and money figuring out how to leverage consumer streaming sites in ways they aren’t intended to be used. I couldn’t be more impressed with Brandlive’s commitment to helping their customers broadcast the kind of high-quality video that lives up to our brand’s similar high standards.
Blaise DourosVideographer, Kuiu