GoPro has gone from selling its first camera in 2004 to becoming the fastest growing camera company in the U.S. Employing state-of-the-art wearable technology means that the company needs a method to keep every salesperson up to date on its evolving products. Using internal video communication has been the ideal solution to GoPro’s product training needs.
- Using dynamic training events, GoPro has seen upwards of a 400% increase in sell-through from stores that participate in the training program.
- 83% of participants say this style of training is fun, helpful, and they want to do more.
GoPro is constantly pushing technology innovation boundaries to enhance a customer’s experience. We needed a first-of-its kind interactive platform to help retailers worldwide experience and share-first hand product knowledge with their customer. Our products connect people together and Brandlive helps us to communicate that vision in a simple and cost-effective manner to lots of enthusiasts.
Nick Staggesenior global training manager
Ball® brand Canning Supplies
A hallowed American institution manufacturing canning goods since 1880, the Ball brand has stayed relevant by adapting to new technology. Jarden Home Brands has used the platform for both internal and public communications: to promote new products, for a national promotion during the fall harvest season, and on Cyber Monday as a seasonal event.
- 89% of Brandlive shoppers said they would recommend Brandlive to others
- 70% of consumers say they are more likely or highly likely to purchase after interacting with a brand on Brandlive
- 68% of Brandlive participants sign up to be notified of events in the future
We are focused on continuing to use the Brandlive platform as a tool to help drive awareness and product education, which is a huge opportunity for us. Without fail after every single event, people are gushing with enthusiasm and appreciation that we have taken the time to personally reach out to them.
Steve HungsbergSenior Brand Manager, Fresh Preserving
Marmot is a globally distributed brand of high-performance clothing and equipment and needed a way to communicate between a large network of distributors. Always seeking new options to engage consumers with the key retailers that carry Marmot inventory, the company found Brandlive to be a new way to use live video that provides a turnkey marketing event.
Video has always been really important to Marmot and our retailers. Brandlive provided the opportunity to help our large customers leverage their co-op marketing programs to present a really amazing and rich interactive brand experience. We didn’t really see anything like it in the market and realized that it was a new and interesting way to engage folks.
Andy MeyerMarketing Manager
Rockwell tools has long used television to market and sell its line of tools through infomercials and home shopping networks. Without interactivity, though, Rockwell couldn’t connect with its audience. They came to Brandlive in search of an innovative platform that would make their sales social.
- With Rockwell's first event, they gathered:
- 1,110 unique viewers
- 1,000 questions and comments
- 120 unique orders online and by phone
Many customers wanted to see it for themselves. We wanted to show the customers how these blades and tools fit and then demonstrate them in a real-world application. We also wanted to provide customers with a discount. We could do all this through Brandlive.
Lauren GomezMarketing Manager
Levi’s is one of the strongest brands in the world, and have been successful largely because they are highly skilled at integrating internationally based staff. They have found that using Brandlive for global corporate meetings makes it easier to include remote staff members in the discussion. Using Brandlive helps to further this objective by creating a virtual meeting room for company wide presentations.
Our merchandise presentations on Brandlive are the best meetings we have ever had at Levi's.
Christine Nyman Retail Operations Manager
As a name that has become synonymous with slow cooking, Crock-Pot understands the value of engaging with past customers while introducing new customers to their product. By creating a community surrounding their flagship product, they have hosted product demonstration events that rally their consumer base and keeps their products top of mind.
- During Crock-Pot's Smart-Cook Technology Event, they had:
- 13,794 Clicks on the Enter Now/Buy Now button
- 1,068 customer comments
- 14,000+ campaign exposure
Brandlive is a simple tool that allows us to easily interact with a lot of customers at one time. The results have been very impressive.
Brandon LaBarDigital Marketing Manager
Seasonal and holiday events offer the opportunity to entice your audience with flash sales and promotions. On Cyber Monday, FoodSaver created a live online shopping experience and integrated e-commerce to attract consumers with a time-sensitive event. They integrated the experience onto their Facebook page to enable their social media following.
- During Foodsaver's Flash Sale, they had:
- 2198 live viewers
- 20.75% conversion rate
Brandlive has created a lot of excitement among the Jarden Consumer Solution Brands. First we saw success with FoodSaver on Cyber Monday and that case study has motivated us to incorporate Brandlive into the marketing strategy for Crock-Pot and Margaritaville as well as sister Jarden brands.
Brandon LaBarDigital Marketing Manager
Nordica was the first company to use Brandlive. As a manufacturer of ski products who has a fragmented retail base, they needed a solution to communicate their technical product evenly to different stores. As product experts, they need to convey detailed information to sales associates, and have found Brandlive to be a cost-effective and simple method for nationwide training.
- On a typical session, Nordica has 100 retailer viewers spread across 46 states nationwide.
Brandlive helps us make sure that shop employees, reps and coaches all get the same, accurate information about our products at the same time.
Tyler KippMarketing Manager
Gerber has used Brandlive to launch their product line featuring Bear Grylls, building a website around the product launch and integrating Brandlive into their promotion strategy. They’ve also used the platform to engage their social media following - one of their largest Facebook responses ever was a callout to watch Outdoor Live on Brandlive.
Brandlive has allowed Gerber Gear to provide new product training to more sales reps, store associates, and even consumers, in one fell swoop, than ever possible before.
John RobbinsDigital Marketing Manager
Saga Outerwear is a company that sells active apparel and gear. As a company that uses social media heavily to engage with their youthful demographic, they came to Brandlive as a way to complement their existing social media strategy and use it as a centralized platform to connect its other media outlets.
The ease of use with the Brandlive platform allows us to focus on our message and audience without worrying about the technology behind the events.
Jordan HarperChief Marketing Officer
Selling a very technical product with a lot of competition can leave companies scrambling to gain recognition. Korkers, a manufacturer of outdoor footwear, took advantage of the benefits of educating sales associates at retail stores and training them on the advantages of their footwear. A higher level of knowledge has helped with sell through while saving money on training costs.
Brandlive has been an extremely valuable tool for us over the past few years. We use the platform in a variety of ways, but mostly as a communication tool to help train retail staff members all over the world. Brandlive enables us to broadcast information in an entertaining fashion at an extremely affordable cost. The technology continues to evolve and improve and we are excited to use the Brandlive platform in creative new ways moving forward.
Annie Howes runs an online shop through Etsy selling handmade goods such as kits to make photo jewelry. Annie wanted a new outlet to increase revenue and a way to showcase her products with current and potential customers. Since her shop is entirely digital, she found Brandlive to be the ideal solution to reach out to her audience.
- Annie's first event generated 23% conversion
- 66% signed up for future events
Working with the team at Brandlive was an amazing experience. They made everything so easy for someone like me who needed gentle encouragement. I would have never taken this huge leap forward without them. The idea was daunting at first, but from start to finish, my experience was so much easier than many other aspects of running my company. There is, without a doubt, no other way to really connect with your customers on this kind of level than with a live event with Brandlive.