5 strategies for increasing your ecommerce conversion rate

Most websites get about 1-4% e-commerce conversion rate. But why should you settle for average when someone out there is clearly doing a lot better than you. You shouldn't. This blog post will give you 5 tips for increasing your conversion rate with LIVE video.

1. Pay attention to what people want to hear. Questions cause people not to buy. If you can answer customers questions in a timely manner, your conversion rate will go up.
   
2. Show your product more than you explain it. Seeing is believing. Making a product claim without backing it up visually will fall short of customer expectations
3. Keep it real. Flashy expensive video makes people feel like they are being sold a produced reality. Keep it simple and natural, your customers will respond with their wallets.
4. Always make the offer clear. If your goal is to sell, don't be shy. Follow steps 1-3, then feel good about asking for the sale. 
5. Stay as far away from a webinar format as you can. Make your live video commerce sale exciting and engaging, you will get more participation, customer-to-customer social engagement and customer testimonial. 

Want to learn more, feel free to email me fritz brumder

---

comments powered by Disqus